On June 1, 2004, Zain (formerly known as MTC Group) the leading telecommunications mobile operator in the Middle East and Africa, was tendered a 4-year agreement by the Lebanese government to manage one of the country’s two existing mobile networks (Mobile Interim Company 2 – MIC2). In November 2004, the operation was branded as mtc touch, then as touch in June 2012 and remains today the sole subsidiary amongst 6 others not to be owned by Zain Group. In collaboration with the Lebanese Ministry of Telecommunications, touch continues to enhance its network capacity while consistently providing its customers with cutting-edge products and services. It also seeks to improve the quality and variety of its services, without compromising on cost-effective pricing modules. With a strong commitment to the local workforce, 100% of touch’s employee base is comprised of highly qualified Lebanese. Lebanese personnel are highly valued for being service-oriented, flexible, multilingual, and have become one of the country’s main resources on an international scale.