In a move that continues its recent pilot initiative to adopt and support a more agile digital corporate culture, Ooredoo Group has confirmed a raft of changes to its working practices that will be in effect from September. Results of the trial will be evaluated by the end of the year, when Ooredoo's management will decide if these changes will become permanent.

This comes as part of the company's continuous efforts to reinforce and live its core values of caring and connecting, which are guiding every initiative across all the Group's operations.

Having carefully analysed the impact of workplace changes enforced by the pandemic situation, learned from the invaluable experiences gained and listened to feedback from Ooredoo Family members, the company made the strategic decision to continue the pilot initiative with the aim of leveraging insights gained to further develop a more agile, modern digital working culture and create greater competitive advantage for the Group.

A leader in technology and innovation within telecommunications, and an employer of choice in the industry, Ooredoo Group is one of the first in Qatar to implement such changes with the aim of permanently changing its working environment. The planned changes include an option to work from home two days a week; flexibility in daily working hours; and the opportunity to extend working hours at the start of the week to enable a shorter working day on Thursday.

With the Group’s headquarters in Doha and its ten operating companies spread across its global footprint as far away as Algeria and Indonesia, a key factor driving the changes was a real need for flexibility due to the diverse time zones. Differences of up to four hours could previously mean potential issues with alignment of working hours, and the Group’s decision to implement greater flexibility is intended to facilitate more effective operations and enable a better work/life integration and balance.

Ooredoo announced the appointment of Noor Al Sulaiti as CEO of Ooredoo Oman – the first female CEO in one of Ooredoo Group’s key markets – and Bassam Yousef Al Ibrahim as CEO of Ooredoo Algeria, effective 20 May 2021.

Noor Al Sulaiti has been with Ooredoo since 2004, most recently as the CEO of Starlink, an Ooredoo Group company. In her latest role as CEO of Starlink, she made a considerable impact on the market by rebranding and expanding the portfolio and capability of the company to compete in E-Commerce, retail and ICT. Previously, she was the General Manager of Phono and Fasttelco in Kuwait. Noor Al-Sulaiti brings a wealth of experience and expertise gained over 17 years of progressive and rotational roles in the Telecom industry. She is succeeding Ian Dench, who has resigned after a successful career spanning 15 years within the Group.