du releases its 2016 Sustainability Report
Emirates Integrated Telecommunications Company, du, the UAE based telecommunications company has released its 2016 sustainability report in accordance with the Global Reporting Initiative GRI G4 Guidelines, ‘Comprehensive’ option and has also undergone the Materiality Disclosures Service by GRI. It also outlines their coverage of the United Nations Global Compact (UNGC) Principles and their approach to the Sustainable Development Goals (SDG's).
The sustainability report, the 6th released by du to date, covers their approach to sustainable development, focusing specifically on their people, Emiratisation and employee engagement, its customers, by providing value that goes beyond telecommunications services, environmental impact and the community, through a variety of commitments and initiatives.
Osman Sultan the Chief Executive Officer of Emirates Integrated Telecommunications Company said: "Our experience is now a decade strong, and we are pleased to have taken the decision to embrace the strategy whereby we are utilising the power of communications and connectivity to empower both citizens and residents, and enhance life in the UAE. In fact, strengthening our relationship with both our customers and employees has been a key focus for us in 2016. As we chart a new story for our growth, we will continue to adapt our sustainability approach in the coming year in our bid to transform ourselves and our society for the better."
Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications at du also added: "2016 saw us expanding our initiatives well beyond connectivity to truly entrench our business as a sustainability leader to watch in the UAE. It has become increasingly important for us to take responsibility for sustainability efforts that extend beyond communications to create an environment that promotes business, people and the environment. The spirit of governance, ethics and transparency remains ever-present throughout all levels of our organisation." According to the report, du adopted 33 percent Emiratisation, with 54 percent Emiratis in senior management positions. The company achieved a Gallup Employee Engagement Score of 4.44 which lands the company in the 76th percentile in the Gallup Global Database.
The company increased solar powered mobile signal masts sites from four to eleven in 2016, 100% of du vendors conform to health and safety criteria upon registration and the company eliminated 99 percent of plastic from SIM card packaging.
The report says that du committed to a two-year agreement to promote BabNoor, the first Arabic language app supporting communication for children with autism and other speech impairments, including the distribution of 2,200 app licenses to special needs organisations.
du Launches its Youth Council on International Youth Day
Emirates Integrated Telecommunications Company (du), today, announced the launch of its youth council in the UAE as part of the International Youth Day Celebration across the country. The announcement event was attended by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development, Her Excellency Shamma bint Suhail Faris Al Mazrui, Minister of State for Youth Affairs, and Osman Sultan, Chief Executive Officer, Emirates Integrated Telecommunications Company (du).
The Council is specifically created to empower the UAE youth and enhance their contribution towards the nation’s development through ICT and the enormous potential this sector holds, and is a platform that will enable them to unlock their career potential. It is aligned with the vision of the UAE’s wise leadership to empower and enhance the role of young Emiratis in the overall development process that is taking place across all sectors in the country.
du’s Youth Council will provide an environment that listens to ideas and ensures that these ideas are brought to the organisation, reinforce the role of the youth, and support their engagement within the company. The council will be a pacemaker for change and a unified and sustainable platform to engage decision makers in youth-led organisations and initiatives. Utilising their capabilities, it will inspire youth-centric dialogue across a variety of areas for a sustainable future with young Emiratis. In addition to this, the council creates practical solutions and innovative ideas to challenges that the UAE faces in ICT.
Commenting on the launch, Her Excellency Shamma bint Suhail Faris Al Mazrui, Minister of State for Youth said: “The UAE and its leaders strongly support this investment in the people they consider the cornerstone of development and progress. The du Youth Council will undoubtedly empower and support the youth by utilizing ICT as a platform; it will also allow us as a nation to enable them to voice their aspirations and creative ideas before the leadership, allowing us to develop them,” said Her Excellency Shamma bint Suhail Faris Al Mazrui, Minister of State for Youth.
“The future belongs to Emirati youth to show their potential and take the initiative to revolutionise the ICT sector and be part of the nation’s success story. The du Youth Council is an important step towards promoting optimal investment in the potential of the youth when it comes to ICT and young people of today are the driving force for a brighter future,” added Her Excellency Shamma bint Suhail Faris Al Mazrui.
Osman Sultan, Chief Executive Officer of Emirates Integrated Telecommunications Company (du), said: “The UAE leadership has always looked to galvanise Emirati youth through initiatives aimed at developing the next generation of UAE leaders by encouraging their personal and professional development. At du, we continue to focus on unlocking the potential of our future leaders of tomorrow, and we are looking at new ways to innovate and add value for the next generation of Emirati ICT trailblazers. Since its inception, du has supported and promoted youth empowerment through a variety of initiatives, campaigns, and sponsorship programmes. Being a part of the incredible BUNYAN Initiative, which is held under the patronage of His Highness Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development, will further enables us to cement our commitment to the UAE youth segment through mentorship, guidance and empowerment. The du Youth Council will be the main force behind our digitalisation process and our journey towards a smart future in line with government direction and UAE Vision 2021. We believe the new generations provide fresh insights to organisations and are enablers of creativity and change.”
du’s Youth Council will provide an environment that listens to ideas and ensured that these ideas are brought to the organisation, to reinforce the role of the youth and support their engagement within the company. The council will be a pacemaker for change and a unified and sustainable platform to engage decision makers in youth-led organisations and initiatives. Utilising their capabilities, it will inspire youth-centric dialogue across a variety of areas for a sustainable future with young Emiratis. In addition to this, the council create practical solutions and innovative ideas to challenges that the UAE faces in ICT.
Every year du supports a number of initiatives related to the youth and ICT; during the Girls in ICT day, du’s aim was to create and start a global environment that empowers and encourages young women to consider careers in ICT. du partnered with Zayed University and launched two multimedia labs in its Abu Dhabi and Dubai campuses comes as part of du’s commitment to enhancing education in the UAE, a pillar of the company’s sustainability strategy.
For more information visit du: http://www.du.ae/about/media-centre/newsdetail/du-Youth-Council
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